Product Strategy

Service Overview

Continuous technological change, short product life cycles, innovative and fast-moving competitors — technology-based companies face a number of unique challenges not encountered by more mature and static industries. Few consistently overcome the changing landscape and continue to strengthen their competitive positions year after year. For those that succeed, a well-thought out and executed product strategy is a cornerstone of success. Product strategy allows the business to zero in on specific market segments and focus on important, underserved product and customer needs.

Accel helps clients implement the fundamental traits of a good product strategy:

Integration of customer input and feedback using voice-of-the-customer techniques, requirements gathering, prioritization, and language translation

Integration of customer input and feedback using voice-of-the-customer techniques, requirements gathering, prioritization, and language translation

Collaboration across critical functions: Sales, Marketing, Engineering, Product Management, Quality Manufacturing, Fulfilment, and Support

Collaboration across critical functions: Sales, Marketing, Engineering, Product Management, Quality Manufacturing, Fulfilment, and Support

Clear articulation of the strategy: Where are we going? How will we get there? Why will we be successful?

Clear articulation of the strategy: Where are we going? How will we get there? Why will we be successful?

Integration of modular design and component reuse

Integration of modular design and component reuse

Clear ownership of decision-making and workflow

Clear ownership of decision-making and workflow

Insights on Product Strategy

Why Accel

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Accel Management Group helps leading high-tech and life sciences companies gain competitive advantage through data-driven Innovation and Operations Consulting